CASE STUDY: 1906 EDIBLES | EARNED MEDIA
Peter Barsoom couldn't swing a six hour date with an edible.
That's why in 2016, he left a two-decade stretch on Wall Street with a wild idea: create cannabis edibles that enhance - not detract from - the busy lives of healthy adults.
With proprietary formulations like GO for energy, MIDNIGHT for sleep, PAUSE for relaxation, BLISS for euphoria and HIGH LOVE for sex, his company, 1906, is on a mission to reinvent marijuana for the mainstream – starting with mainstream media.
That’s where we came in with over 200 stories, 500 million unique views and ongoing fuel for one of the fastest growing edibles companies in the world.
Photo Credit: Leah Verwey
CASE STUDY: TRANSPLANTS FLORAL | EARNED MEDIA
Antonio Bond doesn't exactly scream "florist" at first glance.
Born into a family of artists and pickers, the bearded, tatted-up Texan has spent a lifetime roaming roadsides and riverbeds, collecting the surprising vessels that anchor his hauntingly beautiful floral sculptures: animal bones, driftwood, religious effigies, meat grinders.
In 2017, he partnered with Blue Star Press to immortalize his fleeting creations in a stunning, startling coffee table book. In honor of the release, we helped him share his incredible story with lifestyle and design media in Texas and across the country.
Photo Credit: Alison Narro and Houshang Ghaharie
CASE STUDY: COLECTIVO | EARNED + PAID MEDIA
Colectivo's love affair with the longer, harder road began 25 years ago.
The cult coffee pioneers started experimenting with hand-roasting in the back of a Wisconsin woodshop in 1993. Today they lovingly roast 2 million pounds of coffee by hand every year, make every baked good from scratch, boast their own line of rotating (and often coffee-inspired) craft beers and hand-build each of their 18 cafes from floorboards to light fixtures.
With an increasingly rare belief in not growing any faster than they can do things by hand, it's no wonder it took the independently owned and operated crew more than two decades to cross state lines into Chicago.
As the company continues to grow on their own terms, we've helped them land over 130 earned media features showcasing their old-school commitment to craftsmanship.
Photo Credit: Kelly Anderson
CASE STUDY: ALI: A LIFE | EARNED MEDIA
In November of 2017, the world met an icon for the very first time.
In the 4+ years that he spent investigating the life of Ali, renowned biographer and journalist, Jonathan Eig, uncovered a story that stunned.
Between building unexpected friendships with Ali's ex-wives, crashing a Christmas party at Don King's house, learning the true extent of Ali's head trauma from his ringside doctors and unearthing illuminating relics of his past, Eig's wild goose chase produced the first unvarnished portrait of the icon.
With the help of extensive earned media, Ali: A Life's detail-rich narrative and investigative grit lifted the veil on a man the world never really knew, and earned it international acclaim and a place on the New York Times best-seller list.