CASE STUDY: 1906 EDIBLES | EARNED MEDIA
Peter Barsoom couldn't swing a six hour date with an edible.
That's why in 2016, he left a two-decade stretch on Wall Street with a wild idea: create cannabis edibles that enhance - not detract from - the busy lives of healthy adults.
With proprietary formulations like GO for energy, MIDNIGHT for sleep, PAUSE for relaxation, BLISS for euphoria and HIGH LOVE for sex, his company, 1906, is on a mission to reinvent marijuana for the mainstream – starting with mainstream media.
That’s where we came in with over 200 stories, 500 million unique views and ongoing fuel for one of the fastest growing edibles companies in the world.
Photo Credit: Leah Verwey